Saturday, July 7, 2012
A Socially Savvy thought on Swag Bags
With one of the Best way to advertise being getting product directly into the hands of the consumers, Swag bags have been a huge hit these last few years. Look at any Charity Event, Open, Launch or Social Event and you are bound to see Swag Bags! But what is a Swag Bag? Swag or Schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a company's name, logo or slogan.
What is the difference between a Swag bag and a Goodie Bag? A Swag as defined above has product - any thing from full size product to samples are usually best, but sometimes great offers like a free item or 50% off, but mostly product. A Goodie Bag can have a couple pieces of product but usually have lot's of flyer's, coupons and advertisements in them.
But like any advertising, it helps to know what is working, so how do the companies know if swag is working? Well, here are a couple ways you can Let them know!
Like the companies Facebook page and comment on the event that their swag was in! Any Photo's or thoughts you have on the product help the companies enormously! Second, Leave a note on the Event page or Facebook page of the Event thanking them for the swag, and if you know how, link your favorite swag items companies in the note. Third, when you buy their product, let the company know again, by leaving a note on Facebook or email. The more feedback a company get's the more apt they are to provide swag and continue providing swag!
So if you have a Swag Bag from an event ~ take a moment to go like a couple Facebook pages and make a couple comments~ who know's, they may even give you More Swag! ;)